With £2.2bn generated by overseas TV rights, the English Premier League (EPL) is a clear international success. However, EPL clubs still need to implement relevant localisation strategies, in order to reach a wider audience and maximise the corresponding economic benefits.
Following two previous posts about US trade in then , this article deals with the state-by-state breakdown of US exports to France. It is the third instalment of “French Connection”, a series exploring English to French flows in terms of trade, finance and people.
Following a previous blog post about the insufficient English skills of French executives, I have decided to cross the Channel this time around, in order to explore the French skills of our beloved neighbours. Unfortunately, in spite of 20 years of Chunnel, the UK still has to bridge the French gap.
Don’t make me say what I didn’t write. I’m not saying the Spurs are world champions (USA is the current FIBA world champion). I agree with Gregg Popovich: “there are no world champions in the NBA”.
Following their recent victory over Miami, San Antonio is the NBA champion. However, in sharp contrast with the 100% American Heat, the Spurs are true global champions, with a roster including a league-record 60% of players born outside the continental United States.
Jérôme OsselaerGARDEZ LE CONTACT
+33 673 516 025
jeromejeromeFR